It’s not enough to sit behind a table, pen in hand, looking scholarly. If you want to draw in readers, you need to create an event that will draw their attention and get them excited. Find out how from marketers extreme Lisa Wysocky, Elaine Abramson, Claire Applewhite, Phil Bowie, and Nancy West how to get attention with all your appearances. Sunday, August 26, 2012, 10:10-11:10 AM. COMING AUGUST 2012 AT KILLER NASHVILLE. Learn more at www.killernashville.com.