How To Turn Your Book Signing Into An Event

It’s not enough to sit behind a table, pen in hand, looking scholarly.  If you want to draw in readers, you need to create an event that will draw their attention and get them excited.  Find out how from marketers extreme Lisa Wysocky, Elaine Abramson, Claire Applewhite, Phil Bowie, and Nancy West how to get attention with all your appearances.  Sunday, August 26, 2012, 10:10-11:10 AM.  COMING AUGUST 2012 AT KILLER NASHVILLE.  Learn more at



About Clay Stafford

Clay Stafford is an author / filmmaker ( and founder of Killer Nashville ( As a writer himself, he has over 1.5 million copies of his own books in print in over 14 languages. Stafford’s latest projects are the feature documentary “One of the Miracles” ( and the music CD “XO” ( A champion of writers, Publishers Weekly has identified Stafford as playing “an essential role in defining which books become bestsellers” throughout “the nation’s book culture.” (PW 6/10/13)
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One Response to How To Turn Your Book Signing Into An Event

  1. “Enhanced” signings are great fun. Enhanced signing events for my new novel, A FAIR TO DIE FOR, include a mini craft-fair at Nightbird Books in Fayetteville, a “Fall Festival” at a state park, (one setting in the novel) an event featuring the display of my hand-crafted doll house at the area’s largest library, a food-centered event at a working grist mill (another setting in the book) a three-day Memorial Day weekend event at Harps Food Market, (used as a sanctuary safe-house destination in A FAIR TO DIE FOR), and four days at one of the largest craft fairs in the central USA, the War Eagle Fair, going strong since 1954, and expecting 200,000 visitors this year. I’ll be in the manager’s booth signing books all four days of the fair. (The War Eagle Fair is the major location in A FAIR TO DIE FOR.

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